Striking the balance of looking cool while staying warm on a ski trip is an art, and this video gives you the goods on how to create chic looks that keep you warm, without looking like you’re trying to hard. Be sure to watch to the end to catch some additional outfits when we swap key pieces. Pray for snow, and have fun both on and off the slopes!

Shop the looks here. (We use affiliate links, thanks for the support!)

1. Wear real base layers that keep you warm. Perfect Moment and Goldbergh make wearable layers that are the perfect blend of form and function.

2. Get a good pair of snow boots. Suede and ankle boots with heels are all fine and good- indoors. You need something with insulation, like the MoonBoot or Inuikii, or shearling and a chunky sole boot (hello Pajar and Sorel) for traction in a winter wonderland.

3. Faux fur, for sure- but limited. If you’re head to toe in fuzzy textures (or shiny metallic ones) it will come across as too much. Use a stand out texture sparingly to complete you look by adding a faux fur coat from Apparis or Norma Kamali, or a topper from H&M or Jocelyn.

   

4. Cool accessories bring a basic outfit up a notch in the best way. Again- we’re not going head to toe Gucci here. But, a great pair of sunglasses, a fun belt bag, or some fuzzy mittens can make your look feel that much more special and noteworthy without being over the top flashy.

5. Go for a matching ski set. A matching ski jacket and pants just makes the look so effortless and you can have a lot of fun with a print or color. Go for whatever you gravitate towards and keep the accessories neutral or complimentary. Zara makes some great print sets (with ski gear technology partners), while Perfect Moment and Half Days make solid staples.

6. Don’t splurge on designer goggles. It’s not worth it and it is a like wearing a target that says, ‘I’m not from here.’ Instead buy a pair from the people who have been making goggles for decades and offer the best technology for when you’re out on the slopes. I like Anon and Smith.

These are some solid recs for creating your Ski Chic Capsule wardrobe, and if you want more I’ve curated a bigger list here. Hope that helps you feel and look your best- on and off the slopes. xx

PS- shout out to Stephanie for being my ‘style in the wild’ subject & letting snap the above street style photo of her on the square in downtown Jackson, WY. 🥰

In my latest Style Session, I’m sharing 10 pieces from my wardrobe that have stood the test of time, and showing how I styled them then — and how I’m styling them now. Together, they create 20 outfits that span different seasons of life, trends, and climates. The point isn’t nostalgia; it’s proof that great style doesn’t expire.

What makes these pieces “forever” isn’t that they’re boring or safe. It’s that they were chosen intentionally. They fit well. They live within a cohesive color palette. And they adapt — with new proportions, modern styling, and thoughtful layering — as trends come and go.

Over the years, I’ve learned that building a forever wardrobe isn’t about buying more; it’s about buying better. It’s about understanding which colors work together so outfits mix effortlessly. It’s about prioritizing fabric, cut, and versatility over novelty. And it’s about letting your style evolve without starting from scratch every season.

If you’ve ever felt like you have “nothing to wear” despite a full closet, this approach can be a reset. A forever wardrobe gives you ease. It gives you clarity. And most importantly, it gives you confidence — because your clothes are working with you, not against you.

🎥 Watch the full Style Session here:

As you watch, I’d love for you to think about this question:
What’s the oldest piece in your wardrobe that you still love and wear?

That answer usually tells you more about your personal style than any trend ever could.

When the sun is out at altitude, even in the temps are low, it will always feel warmer. Lean into the burgundy trend with a monochromatic look. Start with a midi skirt (you can go for a cargo style like I did or a slip one), add a knit on top and a knee-high boot in a similar hue. Try a suede jacket as your ‘indoor’ layer for extra warmth and add an oversized wool coat for when you’re out and about town. Shop the look here.

This week, I returned to the original Stylecast format—a weather report meets wardrobe planning—and it felt like coming home. But this episode also got a little more personal.

If you’ve ever found yourself struggling to reconnect with your style after motherhood, you’re not alone. I’ve been there—standing in front of my closet, unsure of what still fits, what still feels like me, and how to show up in a way that feels confident and authentic.

In this video, I open up about my postpartum style journey and how I’ve slowly but surely rebuilt a wardrobe that supports this new version of me—from maiden to mother.

The Vibe This Week:

📍 Location: Santa Barbara + California’s Central & Southern Coast
🌞 Weather Forecast: Hot and sunny, with highs in the 80s all week
🧺 Style Mood: Cool Mom Style—elevated basics, relaxed structure, and a hint of Anine Bing inspiration

Inside This Episode:

🗓 5 Looks for the Week Ahead
I styled day-by-day outfits for real life—from the beach to the zoo to the museum. These are wearable, approachable looks designed for hot days and mom life on the go.

💬 Style Coaching Tips
How to channel that effortless “cool mom” aesthetic without buying an entirely new wardrobe—and what to focus on if you’re feeling stuck or in-between.

🌸 A Personal Story
I share the style shifts that helped me feel like myself again after becoming a mother, and how embracing simplicity (and quality basics) has been the most freeing part of it all.

🎥 Watch the full Stylecast episode here
🛍️ Shop the looks featured in the video
📌 Save this post for when you need style clarity + weather-appropriate ideas

Styling Takeaway:

Cool mom style isn’t about being trendy—it’s about being present, comfortable, and confident in your skin and your clothes. Start with what feels good, build around what you actually do in a week, and let your style evolve alongside your life.

More of this to come. Style on Mamas! 💛

xx
Greta

This week’s What to Wear, Where video is a love letter to Los Angeles style—where denim is a daily uniform, a good pair of sunglasses is non-negotiable, and casual cool is the dress code from brunch to sunset drinks.

Whether you're escaping to LA for a weekend getaway or just channeling those sunny, laid-back vibes wherever you are, I’ve created a style guide that shows you how to pack smart and look effortlessly polished the entire time.

Inside the Episode:

🌞 Weather Report: Expect highs in the 80s and lows in the 70s—so think light layers, breathable fabrics, and outfits that transition seamlessly from day to night.

👖 5 Staycation Looks: I styled five go-to outfits perfect for weekend activities like coffee runs, gallery visits, rooftop drinks, and everything in between.

👜 Packing List: I share my capsule wardrobe formula for a 3-day LA trip—packed with mix-and-match pieces that give you versatility without overpacking.

🎥 Lookbook Recap: At the end of the video, I restyle the entire capsule into multiple bonus outfits so you can get more wear out of each item.

What to Pack for LA:

✔️ Great denim
✔️ Lightweight button-down
✔️ Elevated basics (tanks, tees, and knits)
✔️ A layer for evening (yes, even in LA!)
✔️ Sunnies, always

🎥 Watch the full episode on YouTube
🛍️ Shop the capsule pieces here
📬 Subscribe to get weekly outfit ideas & weather-based style tips

Styling Takeaway:

Los Angeles style is all about ease with intention. It’s put together but never fussy, simple but not boring. Focus on elevated basics, great accessories, and pieces that make you feel confident while keeping things low-key. I hope this helps ease your packing and make your style dreams come true on your next visit to Lala-land.

xx
Greta

This week’s What to Wear, Where episode takes us to one of my favorite places—Santa Barbara, California—where the weather is reliably in the 70s, the mornings start with a little coastal fog, and the style vibe is effortlessly elevated.

Whether you're headed there for a weeklong getaway or simply want to bring that coastal cool vibe into your wardrobe, I’ve put together a guide that shows you exactly what to pack and what to wear for any occasion the Central Coast throws your way.

Your Complete Packing List:

👜 Clothing List: I built a smart, stylish capsule that works for 7 days of travel—day to night, beach to dinner.

5 Tops: white tee, silk cami, knit tank, white button down, striped sweater

4 Bottoms: cropped jeans, white/ ecru jeans, full length trousers, jean shorts

3 Jackets: suede jacket, cropped bomber, linen blazer

2 Dresses: midi tank dress, shift dress

1 Layer: ivory cardigan

🥿 Accessories List:

5 Pairs of Shoes: flat sandals, heeled sandals, sneakers, loafer, ballet flat

4 Pieces of Jewelry: watch, dainty necklace, pair of stud earrings, pair of drop earrings

3 Bags: leather tote, straw/ cloth beach bag, going out clutch/ crossbody bag

2 Belts: one black, one brown

1 Pair of Sunglasses: preferably in a colorway that goes with your capsule wardrobe

1 Hat: straw and wide brimmed

🎥 Watch the full episode on YouTube
🛍️ Shop the capsule pieces here
📌 Save this for your next warm-weather trip!

Styling Takeaway:

The secret to mastering coastal cool isn’t about having a huge wardrobe—it’s about choosing the right pieces that do the heavy lifting. Start with timeless neutrals, layer in a few textured or tailored elements, and don’t forget a lightweight sweater for sunset hour.

Where should we go next in the What to Wear, Where series? Drop your dream destinations or packing struggles in the comments!

xx
Greta

This week’s Style Session is all about that in-between season dressing—when it’s chilly in the morning, blazing by lunch, and cool again by dinner. If you’ve ever stared at your closet and thought, “I have no idea what to wear,” this one’s for you.

I created a 10-piece capsule wardrobe specifically for this summer-to-fall transition, and in today’s video, I’m breaking it all down.

These pieces are all about versatility, layering, and wearability—the kinds of items that work hard for you across changing temps and shifting plans. Whether you live in a mountain town like I do (hi from Jackson Hole!) or just want a smarter system for dressing during these weird-weather weeks, this capsule is a great place to start.

What You’ll Get in This Style Session:

✔️ The 10 must-have pieces that form your transitional capsule
✔️ Tips on how to layer smartly and stylishly
✔️ Outfit formulas to get the most out of what you already own
✔️ Style coaching to help you build a functional, cohesive wardrobe

🎥 Watch the full video on YouTube
🛍️ Shop the capsule pieces here
📌 Save this post for future outfit planning!

Styling Takeaway:
Start with a solid foundation of basics you love, then layer on personality—literally and figuratively. A cropped jacket, a versatile boot, a full length jean…these are the tools. The trick is knowing when and how to use them. Happy Dressing!

xx
Greta

Last week in Jackson brought the kind of summer weather that keeps you on your toes—cool mornings in the 40s/50s that quickly gave way to afternoons in the 80s. To make the most of the swings, I leaned on my favorite layering tricks: lightweight jean jackets over dresses, button-downs I could shrug off by midday, and sandals as my primary footwear choice. The week was full of variety—from a boat day on Jackson Lake, to filming our next Jackson Jem episode, to a client styling session—and my wardrobe staples carried me through each moment with ease. In this post, you’ll find the daily breakdown with outfits, weather snapshots, and links to shop the pieces I reached for most.

Late-summer dressing is all about flexibility. Start with light, breathable staples in linen or cotton, then add layers you can peel away as the sun climbs. A crisp button-down or a lightweight knit or jacket can transform a simple base look, keeping you polished for cool mornings while still effortless in the heat of the afternoon.

I’m all about the oversized jacket as my go-to layer this month. If you don’t yet have one in your closet, check out this week’s shopping list for some inspiration. Even an oversized button down shirt in a neutral hue will do the job.

Happy Layering! xx Greta

In this week's Stylecast Episode, I’m sharing 5 effortlessly chic dinner outfits that tap into the modern cowgirl aesthetic—because yes, you can wear cowboy boots to dinner and still look polished.

But it’s more than just dinner. I’ve included a complete packing list that covers daytime adventures like hiking, horseback riding, and relaxing by the pool, plus a lookbook with 11 total outfits restyling the same core pieces for maximum versatility.

Whether you're headed to Bozeman, Big Sky, Whitefish—or just dreaming of wide-open skies and a Western vibe, this guide will help you pack with confidence and elevate your travel wardrobe.

Montana Packing List:

Tops:

• dressy tank (knit or silk) x2

• t-shirt

• white button down

• denim button down

Bottoms:

• denim shorts

• leggings (for travel day)

• bootcut jeans (dark wash)

• mini skirt (suede, denim, leather or quilted)

• full midi skirt

• silk midi skirt

• maxi dress (solid color)

Layers/ Jackets:

• cashmere cardigan (neutral color like black or ivory)

• cropped suede or leather jacket

• oversized denim jacket

• oversized scarf (to use as a shawl)

Shoes:

• flat leather sandals (neutral color)

• cowboy boots (mid calf to below knee in height)

• sneakers

Accessories:

• turquoise jewelry + scarf tie

• wide brim straw hat

• bandana

• belts (2-3 brown options, wide and skinny)

• swimsuit

👉 Watch the full video on YouTube
🛍️ Shop the looks

I hope this inspires your next trip—and helps you feel both grounded and glam when you're out exploring the range.

Stay tuned for another episode of What to Wear, Where!

xx
Greta

Last week’s weather in Jackson brought that unmistakable late-summer mood—cooler mornings in the 50s, sunny afternoons in the 70s & 80s, and some clouds that called for a little extra warmth. My approach? Keep the base of each outfit light and breezy, then add layers I could shed as the day heated up. Think light wash jeans, denim jackets, and statement knits. Each day’s outfit was built around the forecast and my plans—whether I was running errands downtown, filming for Stylecast, or enjoying an evening al fresco. Here, you’ll find my daily looks, weather snapshots, and links to shop each piece so you can bring this layering strategy into your own wardrobe.

Late summer layering is all about balancing textures—light and breathable underneath, cozy and tactile on top. Look for pieces you can drape over your shoulders or stash in a tote when the sun comes out.

Which of this week’s outfits would you wear? Hit reply or leave a comment—I’d love to hear how you’re layering this season, and what your hero piece is. I’d say this Bubble Knit Cardigan is my of-the-moment hero and I am excited to style her in the coming weeks.

Keep getting dressed and feeling your best. See you next week! xx Greta

Note to self (and anyone traveling to Montana this summer), it is always colder in Montana. It’s just that much further north and they get storm systems moving through there like clockwork each afternoon. The good news is the weather does keep moving. Big skies make for a beautiful backdrop to watch a thunderstorm in the distance. Outfit-wise, that means layers. I was so glad I brought (and bought) sweater tanks to keep my core warmer. My bootcut jeans were an evening staple, as was my heavier suede jacket.

One thing I stumbled upon while up-leveling my cowgirl outfit game was this thin line between cowboy country and costal county. These two aesthetics are for sure different, but there are elements that overlap and when paired together you’ve got something so classic, Western and casual— it’s actually amazing. I’m calling it Costal Cowboy.

I’m going to put together a packing list video (over on YouTube) for Montana in the summer, but for now I will leave you with this: bring your cowboy boots, a wide brimmed hat, a denim shirt, pair of jeans, and a bandana. The rest you can style in with these essentials and come out feeling and looking great.

Happy Trails! xx

Greta

When the temps are hot, and the afternoons stormy, you’ve got to have good layers. A jean jacket is the perfect summer companion. I have three of them (two featured this week) and throw them in the car as that go-to coverup that goes with anything. You may already own a cropped classic one, but what about the trucker oversized style? It is actually more versatile than you think. If you’re in Jackson, you can stop by the new Perennial West store or WomenFolk for the vintage variety. Another not so common gem is the Eclectic Consignment store next to Creekside Market.

There’s actually a lot of great shopping around town right now, and you can check out our latest Jackson Jem segment on Lodge & Letter starting today! I dare you to go in there and not come out with something. In the meantime, you can shop my looks of the week here. Stay stylish ladies. It makes everything better. xx

Greta

It has taken me a long time to feel good in my skin again after having a baby. I’ve been reflecting on it and I think it’s partly to do with how much your body changes to accommodate bringing another human into the world, and the other part is the very real identity change that comes with motherhood.

This summer I finally feel like I am hitting my stride again. I’ve matured and am okay with it. I am also okay with dressing as young as I feel without shame. I think there’s a balance to retaining your maiden self and this new mom role you’ll now reside in forever. I wear short skirts and show a bit of midriff. I know it’s not for everyone, but it helps me feel like me (maybe maiden me?) and so I allow it to come through organically. Perhaps you have your own version of this balance? Either way, I hope you get some outfit inspiration and it helps you embrace ALL of you.

As always, everything is linked for you to shop should you feel inspired.

xx Greta

P.S. We shot our next Jackson Jem video and it is AHHH-MAZING. Excited to share it with you all next week. Be sure to subscribe to our YouTube Channel to stay in the loop!

The elevated actives found in these high altitude plants pack a punch and are paired with clinicals— like bakuchiol, salacylic acid, and niacinimide— that boost their performance. If all of this has gone over your head, here’s the important takeaway: these products work at hydrating skin on a deeper level that provides real relief and results.

Plus, it’s impressive to have local products waiting on the vanity of your guest room or included in a gift / care package from Jackson, WY. Check out this interview with Kendra to learn what it’s like to start a skincare brand in Wyoming, her #1 beauty tip (it’s not what you think!), and how to correctly layer your products for the best results.

Kendra and her skincare line are true Jackson Jems, and we’re thrilled to feature them. Use code: GRETA15 to receive 15% off your next order of Alpyn Beauty. May I suggest you start with their cult classic, the Melt Moisturizer for summer, and the Barrier Repair Cream for winter. Your skin will thank you.

Follow me on Instagram for daily outfits based on the weather of where I am (you can always add or subtract a layer to make it work for where you are). I also share more style advice and outfits on my YouTube channel. The goal is to get dressed and feel good every day, I can help. See you there!

Summer is here (well, almost), and if you're living in or visiting the Rocky Mountain West, you know how tricky dressing for this season can be. Think 80s during the day, 40s at night, and a social calendar full of outdoor events, patio dining, and festive gatherings.

In this month’s episode of Stylecast Jackson Hole, we show you how to navigate early summer style with ease, comfort, and that signature Western flair.

Here’s what you’ll find in the June show:

👯‍♀️ Style Talk with Meag Out West & Penny Lane
We sit down with Meaghan Murtagh Vullo (@MeagOutWest) and Andi Dornan (owner of @PennyLaneJH) to chat summer essentials. From linen sets to block heel sandals, these women know how to make mountain town style effortless and cool.

👢 What to Wear to the Jackson Food & Wine Festival
Spoiler: lightweight dresses, cowboy boots, and a good hat go a long way. We share how to stay stylish (and comfortable) while sipping your way through town.

🌿 Inside Alpyn Beauty with Founder Kendra Kolb Butler
We visit Kendra at her studio @AlpynBeauty to talk all things skincare. She shares what it takes to succeed in the beauty industry and spills her number one skincare secret you won’t want to miss.

👗 Your Summer Style Forecast
Real outfits for real weather—from sunny afternoons to crisp evening temps. We’ve got you covered (literally).

📺 Click here to watch the June episode
(or scroll to the bottom of this newsletter for the embedded video)

Thank you for being part of this stylish community rooted in Jackson and serving the Rocky Mountain West. As always, reply and tell us what you're loving or what you want to see next.

With love and linen,
Greta 🤍

Spring is upon us and so is travel for Spring Break! Bookmark this for next year when you go to Mexico or use it as a loose guide for your warm weather vaca this spring or summer. From resort looks, to city stay outfits perfect for looking chic while staying cool, and cute travel outfits that are comfortable and still look good - we’ve got you covered in this month’s episode of Stylecast Jackson Hole!

Welcome to Stylecast Jackson Hole- the Show! This month we explored how fashion is moving away from overconsumption and more towards bespoke pieces that make a forever wardrobe with Matteo Perin. Plus, we get an insider’s look at local style when Gesche Haas invites us into her home to showcase five ski town looks that really work. Think Mountain Disco! And, Greta shares her all time favorite place to head for a quick cross country ski where there’s always parking and dogs are allowed. Tune in now and enjoy!

When Poppy’s founder Heather Smith first moved to Jackson she felt the warm embrace of it’s female community. So when she looked around and asked herself, what does this ski town need?, she had an immediate answer- a place for women to connect, share, collaborate, and thrive. Thus, Poppy Co-Working was born and, as you can imagine, was well received by local ladies.

Something special happens when you get women together. It doesn’t take long before you’re chatting comfortably and connecting dots on how you can help each other. Poppy fosters community at such a core level and holds space for special discussions- both organic and scheduled. In fact, the event programming is some of the best in the valley!

There are private offices, desks, and shared common rooms so that no matter what your preference, or price point, you can enjoy being a ‘poppy.’ From full fledged brands to freelancers, and independent creators, Poppy offers an inspiring environment to create and collaborate. A small kitchen supplies sponsored snacks, and the copy room houses office supplies in a rainbow of colors to suit your mood.

All of these details add up to a truly wonderful place to visit for a day, a month, or to make your dedicated workspace year round. Check out this episode of the Stylecast JH Show to see our interview with Heather and see how this new space is blooming.